Apple M3 and M3 Pro Performance Analysis: Should Intel, AMD, and Qualcomm be worried?

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Apple M3 and M3 Pro Performance Analysis: Should Intel, AMD, and Qualcomm be worried?

This launch is made even more interesting due to the pending onslaught of competition coming the PC space from Intel, AMD, and Qualcomm. Only days prior to the Apple announcement, Qualcomm had shown the Snapdragon X Elite SoC that will come in 2024, making some significant claims of performance relative to the best from its rivals. Heading out to my local retailer on Tuesday I picked up a pair of the new MacBook Pro laptops to do some testing and get a feel for how well these new devices compare to other systems powered by Intel and AMD, as well as my own M1 Pro-based MacBook Pro.

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Apple M3 chip announcement leaves doors open for competition

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Apple M3 chip announcement leaves doors open for competition

At the heart of all the new MacBook Pro laptops is a series of M3 processors, for the first time announced and available in the same window. It has been less than a year since Apple launched the M2 Pro and M2 Max CPUs, and only four months since we saw the M2 Max released. This is a very fast cadence for a whole new family of processors and probably indicates that sales of that generation weren’t living up to expectations.

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Snapdragon X Elite Rivals Best CPUs in Single Thread Performance

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Snapdragon X Elite Rivals Best CPUs in Single Thread Performance

Last week during its annual Snapdragon Summit held in Maui, Qualcomm dropped a bomb on the computing world with the announcement of the Snapdragon X Elite processor, a new SoC targeted at the notebook PC going squarely after the likes of Intel, Apple, and AMD. You’ll no doubt find a lot of articles posting this morning that summarize a collection of about six different benchmarks that the press was able to witness being run (no true hands on), but I wanted to focus on one particular set of results of interest to me.

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Apple might be a money maker, but it’s behind the curve on almost all of its products

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Apple might be a money maker, but it’s behind the curve on almost all of its products

Today however, the Apple that sells phones, tablets, notebooks, desktop PCs, software, and services often times takes a back seat to competitors when it comes to hardware integration. When a company has the market share and audience of this scope it can be difficult to make sweeping changes in as it risks alienating a subset of consumers. The side effect is a product line that is further behind competing solutions than ever before.

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