Research and consulting services for technology. Range and depth for industry leaders.
Industry leading product development solutions to validate, verify and direct primary product decisions.
Ideas and advice for leading edge technology segments spanning SoC, VR, storage, gaming and more.
Sharing messages and stories of products across written, interview and video mediums.
“...gave us additional data to help refine our roadmaps.”
- MarketWatch (7/27/17) - Virtual reality is about to go mainstream, as HTC beats Facebook and Lenovo to market
- MarketWatch (7/20/17) - AMD puts Intel in the crosshairs with fast-and-cheap Threadripper chip
- Tech.pinions (7/14/17) - AMD Puts More Pressure on Intel with Threadripper and Ryzen 3
- EETimes (7/8/17) - Ryzen Rising Slower Than Reports
- MarketWatch (6/30/17) - AMD, Nvidia pivot to bet that the coin-mining craze continues
- Tech.pinions (6/30/17) - AMD and NVIDIA Target Miners with Specific Hardware, Longer Production Times
- MarketWatch (6/22/17) - Wall Street is missing how the bubble in cryptocurrencies can quickly backfire for AMD and Nvidia
- Tech.pinions (6/22/17) - How the Cryptocurrency Gold Rush Could Backfire on NVIDIA and AMD
- Tech.pinions (6/12/17) - AMD and Intel Race Towards High Core Count CPU Future
- EETimes (6/9/17) - Intel May Sue M’soft over Emulation
- Semiconductor Engineering (6/8/17) - Large-Screen Compute Transformation Is Here
- Chrome Unboxed (6/2/17) - Chromebook Battle: ARM vs. Intel And The Android Factor
- EETimes (5/31/17) - Intel to Strike Thunderbolt in CPUs
- Liliputing (5/29/17) - Samsung Chromebook Pro launches for $550
- Tech.pinions (5/12/17) - The Windows Opportunity for Qualcomm
- Tech.pinions (4/21/17) - AMD Ryzen 5 Launch Signals Competition in Mainstream Market
- Android Headlines (2/24/17) - Report: Huawei’s Kirin is Manipulating Benchmarks
During the ChinaJoy 2017 event in Shanghai, VR pioneer HTC announced its standalone VR headset aimed at the China market. This marks the first major player in the virtual reality space to officially reveal a standalone product intended for the broad consumer market that requires a more affordable, portable VR solution.
hough reviews aren’t launching for another couple of weeks, on July 13th AMD showed all of its cards for the summer’s hottest CPU launch, Ryzen Threadripper. With the hyper-aggressive naming scheme to go along with it, Threadripper will be a high-core-count processor and platform, based on the EPYC socket and design, targeting the high-end desktop market (HEDT) that Intel has had to itself for nearly that same 10-year window.
Earlier this week, Samsung announced that it would begin ramping up production of its 8GB HBM2 technology in order to address the rapidly expanding need for high-bandwidth memory in the market. HBM2 is used in high performance processors used for artificial intelligence, HPC (high performance compute), graphics, gaming, networking, and enterprise servers because of its low power, high throughput capability. HBM technology uses stacked memory dies that are vertically connected by TSVs (through silicon vias) to improve density and capacity, while also preventing overheating to guarantee higher reliability.
Qualcomm has put forward steady work on creating the vibrant hardware ecosystem for mobile VR to facilitate broad adoption of wireless, dedicated head mounted displays. Though the value of Samsung’s Gear VR and Google’s Daydream View cannot but overstated in moving the perception of consumer VR forward, the need to utilize your smart phone in a slot-in style design has its limitations. It consumes battery that you may require for other purposes, it limits the kinds of sensors that the VR system can utilize, and creates a sub-optimal form factor in order to allow for simple user installation.
As we prepare for a surprisingly robust summer season of new hardware technologies to be released to the consumer, both Intel and AMD have moved in a direction that both seems inevitable and wildly premature. The announcement and pending introduction of high core count processors, those with many cores that share each company’s most modern architecture and design, brings with it an interesting combination of opportunity and discussion. First and foremost, is there a legitimate need for this type of computing horsepower, in this form factor, and secondly, is this something that consumers will want to purchase?
Thunderbolt is finally on the path to mass adoption thanks to Intel's move to integrate it in future processors and make licensing it easier.
With both Microsoft and Qualcomm publicly discussing the re-emergence of mobile processors from Qualcomm running the Windows consumer desktop operating system, it seems as good a time as any to dissect what this might mean for the industry and the major players involved. Windows 10 running on Qualcomm processor platforms in tablets and notebook form factors brings with it some incredible opportunities for all involved, including the consumers they are targeting, with a focus on areas the Windows+Intel relationship has neglected for some time. But with that comes substantial risk and many avenues of potential conflict when these systems begin to hit the market the end of this year.
Bringing Android apps and the Play Store to the Chromebook platform is not a trivial task. Android applications were built and compiled for a specific set of hardware and operating system variants. Chrome OS, despite being designed by the same company, is quite different. It was built initially as an online-only system and has slowly evolved into a hybrid, acknowledging and accepting the need for offline activities. In the Chromebook space today there are two distinct segments of hardware available: one is based on ARM-designed processors and the other uses Intel x86 processors.
Though not as exciting as the launch of a new chip or the deployment of a new wireless technology, Qualcomm today takes a big step towards revamping its image and setting the direction for its flagship Snapdragon product line going forward.
The Snapdragon 835 SoC product will now be referred to as the Qualcomm Snapdragon 835 Mobile Platform, removing the moniker of “processor” from the name. All Snapdragon 800-, 600- and 400- chips will follow the same pattern, dropping the term processor and instead adding “mobile platform.”
With dwindling market share in the consumer space and most recent reports showing well under 20% for AMD, the excitement and demand for Ryzen is a welcome change for its CPU division. AMD’s marketing team is well practiced in churning up fans and communities to enthusiasm levels well beyond most other silicon providers thanks in large part to the personnel in its GPU/Radeon division. It now appears that the passage of time, and the pent-up demand for any competition to Intel in the mainstream gaming and enthusiast markets, is going to provide a boost for AMD in 2017.