There is a severe shortage of graphics cards and memory in the market thanks to the continued rise in demand for the chips to handle cryptocurrency mining. This leaves a large market of do-it-yourself consumers and PC gamers without the ability to build or upgrade computers without overpaying for these components. OEM PC builders have an advantage of priced-locked component costs that is redirecting consumers previously uninterested into the market for these pre-built machines. Vendors like HP, Dell, Lenovo, and others have an opportunity to capitalize on the product shortages with increased revenue and new customers for both notebooks and desktop PCs.